Small-business websites and content systems

Project overview

Over two months, I directed AI coding agents to support website and communication work for a cleaning company, a pressure washing company and my professional portfolio. Each project began with a business need and ended with a reviewed, testable deliverable rather than unapproved generated content.

This is real consulting work. Identifying business details are limited where needed for privacy. The website and SEO improvements were followed by increased traffic for the businesses; I treat that as a post-project result rather than claiming the website work was the only contributing factor.

Skills demonstrated

• Planned website improvements around services, customers and business goals.
• Conducted SEO audits covering titles, descriptions, headings, local relevance, internal links and calls to action.
• Revised service and website copy for clarity, accuracy and search intent.
• Created writing guidelines to keep tone, terminology and calls to action consistent across pages.
• Established visual guidelines for image subject matter, color, composition and overall brand fit.
• Selected and reviewed image assets for quality, relevance and a consistent aesthetic.
• Checked review-response drafts against the original customer feedback before human approval.
• Removed unsupported claims, invented details and language that did not fit the business.
• Tested changes in local previews before publication.
• Used GitHub branches, commits and pull requests to document and review changes.
• Protected private information when preparing documents and pages for public use.

Working approach

I use AI coding agents as working partners for research, drafting, analysis and website creation. I define the goal, provide business context, review the result and approve the final version. This approach improves efficiency while keeping voice, accuracy and publishing decisions under human control.

Quality standards

• Business facts must be confirmed before publication.
• Customer-facing copy must match the intended voice and audience.
• Review responses must reflect only information in the original review.
• Images must support the service and maintain a consistent visual style.
• Website changes must be previewed and checked before release.
• Private contact details must not appear in public portfolio files.

What this work demonstrates

These projects show practical experience combining website strategy, content quality, SEO, visual direction and responsible use of modern work tools. The focus is not automated publishing; it is producing clear, accurate and useful work with a repeatable review process.